Use of google AdSense for
income generating activity
This study aimed at knowing the
benefits of using Google AdSense for income
generating activity.
Additionally, with the current conditions of society that cannot be
separated from the internet, is
expected with this research can make people to be wiser in using
internet. The method that is
done is data analysis on Google AdSense via YouTube. The results
showed that Google AdSense and
YouTube also currently become a very superior media
compared to other media in
income generating activity. This is because the advertisers put their
ads on Google AdSense, it is
certainly very good for creators (youtuber) to seek the benefits of
both these media, not to
mention there are many other benefits that we can get from YouTube
like getting relationships,
sponsors, advertise our own products and others. Further research on
other online media needs to be
done as a comparison.
1. Introduction
The Internet changes the transactional paradigm in
which business-to-business marketers operate.
Business to business marketers who take advantage
of operational efficiencies and the effectiveness
that comes from exploiting the Internet in
transactions outperform companies that use traditional
transactional processes
[1]. Internet skills, important assets in the
information society begin with a
brief history of communication technology. It
seems that in the course of history, this technology has
changed and has increased the demands on the
people who use it
[2].Founded in February 2005, YouTube is rapidly
evolving into the world's most popular video site.
Users come to YouTube to discover, watch, and
share original made videos. YouTube provides a
forum for people to engage video content around
the world and act as a form distribution plate for
creators
[3]. As a media company, YouTube is a platform
for, and aggregators, content, but not the
content producers themselves
[4]. YouTube is the most successful app, with over
100 million videos
watched daily
[5].
User-generated content is an important means by
which consumers express themselves and
communicate with others online. UGC has many
different forms, such as tweets on Twitter, Facebook
status updates, and videos on YouTube, as well as
reviews and product advertisements produced by
consumers
[6]. Social media platforms such as Twitter and
Facebook enable the creation of virtual
customer environments where interested online
communities are formed around specific companies,
brands, or products
[7]. Departing from that, then Social media has
provided new opportunities to
consumers to engage social interaction on the
internet. Consumers use social media, such as online
communities, to generate content and network with
other users
[8]. Online video advertising has a
great business opportunity, the purpose of online
video advertising is to attract more potential buyers
[9].
While businesses use YouTube to place ads on platform-hosted content, creators
can also
Author : BRIAN CAHYA PRATAMA
Email : brian.c.pratama@gmail.com
